Design a strong and inspiring brand identity that athletes could connect with emotionally and visually. The objective was to incorporate elements of Zimbabwean heritage in a subtle but powerful way, while creating a visual system that scales across merchandise, marketing, and future brand growth.

I designed a bold and structured brand identity that integrates the Zimbabwe Bird into the logo as a symbol of strength, pride, and resilience. The mark was refined to feel modern and athletic while carrying cultural meaning. The supporting visual system was built to translate seamlessly across apparel, labels, and merchandise, resulting in a cohesive identity that feels confident, performance-driven, and rooted in heritage.