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Branding
Identity Design
Time vault
Work
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Time Vault is a digital memory preservation platform designed to help people securely store, protect, and organize meaningful life moments through a private, and long-term digital experience.
When the project began, the product was technically functional, but the brand lacked clarity. Development had moved forward without a branding lead, resulting in mixed visual direction, playful cartoons, and design choices that didn’t reflect the emotional weight and long-term value of memory preservation. Time Vault approached me to realign the brand—bringing clarity, structure, and emotional credibility across both the web and mobile experience.
TIME VAULT
1 MONTH
BRANDING, IDENTITY DESIGN
The process
Position-led brand and design systems.
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