Design a welcoming and trustworthy brand identity paired with a clear, intuitive website. The objective was to create a cohesive visual system and digital experience that builds trust, communicates compassion, and encourages meaningful engagement.

I designed a warm and approachable brand identity supported by a clean WordPress website focused on clarity and usability. The visual system uses friendly typography, thoughtful color choices, and expressive imagery to communicate care and optimism. The website structure was designed to guide visitors naturally through the rescue’s story, adoption information, and support options, resulting in a cohesive and accessible digital presence aligned with the organization’s mission.